Magnit and Wildberries extend their partnership



Magnit and Wildberries extend their partnership

10-Dec-2021 / 10:00 MSK
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Krasnodar, Russia (December 10, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of the leading retailers in Russia, and Wild berries, the biggest[1] online retailer in Russia, are working to expand their partnership. The two companies have rolled out express delivery of goods from convenience stores to new regions and launched a liquor pick-up service.

In July 2021, the companies launched a joint pilot project for the express delivery of goods from convenience stores in Krasnodar. Now, they’ve rolled it out to four other cities – Moscow, St. Petersburg, Novosibirsk and Samara, allowing customers who live there to place orders through the Wildberries app or website.

The Magnit assortment is available in a separate shop-in-shop section integrated into the Wildberries app and website. Customers can choose from over 4,000 of the most popular Magnit products – dairy, meat, ready-to-cook, dry foods, packaged fruits and vegetables, juices, bottled water, tea, coffee, and personal care. home, personal and pet items and many other things. Moscow residents also have access to a wider assortment available in the dark Magnit stores.

The cost of delivery is 99 rubles, and it is free for orders of 499 rubles and above. Orders are delivered within 90 minutes.

In addition to this, Magnit and Wildberries have launched a pilot alcohol pickup service in Krasnodar, which allows the selection and ordering of desired products through the Wildberries website, where Magnit’s shop-in-shop section offers a range of approximately 1,600 alcohol items. Customers can pick up their order just one hour after booking. The order must be paid at the store checkout after the customer’s age has been confirmed by the cashier.

Andrei Loukachevich

Director of Magnit for

“We are satisfied with the results of the Krasnodar pilot project, so we decided to extend our partnership with the largest Russian e-commerce retailer. To date, we have around 70 convenience stores in 5 different regions linked to Wildberries, and we plan to roll out even more cities in 2022. On top of that, the liquor pick-up service represents another milestone in our partnership. We hope this service will be popular with our consumers. “

Wild berry press service

“We continue to develop Wildberries as a convenient platform for small and large businesses and to provide Russian entrepreneurs with new opportunities to boost their sales and reach a wider audience. For more than six months now, small businesses and farmers in Moscow and St. Petersburg have been able to deliver their products to customers thanks to the collaboration with Wildberries. By partnering with a large chain like Magnit, we will be able to expand our range of affordable products.

For more information, please contact:

Dina chistyak

Head of Investor Relations
dina_chisty[email protected]

Office: +7 (861) 210 9810 x 15101

Media inquiries Twitter

[email protected] @MagnitIR

Valery prokopiev

Head of the wild berry press service

[email protected]

Note to editors

“Magnit” is one of the leading retailers in Russia. Founded in 1994, the company is headquartered in Krasnodar, southern Russia. As of September 30, 2021, Magnit operated 45 distribution centers and 25,315 stores in 3,840 towns and villages in 7 federal regions of the Russian Federation.

In accordance with the results of the unaudited IFRS 16 management accounts for 9M 2021, Magnit achieved a turnover of RUB 1,311.5 billion and an EBITDA of RUB 151.4 billion. Magnit’s local shares are traded on the Moscow Stock Exchange (MOEX: MGNT) and its GDRs on the London Stock Exchange (LSE: MGNT) and it is rated by Standard & Poor’s of BB.

About wild berries[2]

Wildberries is Russia’s largest online retailer, having entered the market 17 years ago. The company operates in 18 countries: Russia, United States, Poland, Slovakia, Belarus, Kazakhstan and others. In 2020, Wildberries increased its turnover by 96% to 437.2 billion rubles. Wildberries receives more than 3 million orders every day and its audience exceeds 92 million people.

As of November 1, 2021, more than 450,000 Russian entrepreneurs were selling their products through Wildberries. Wildberries’ assortment spans 18 million references from 210,000 Russian and foreign brands: clothing and footwear, accessories, beauty products, children’s products, household appliances and electronics, household cleaning products, jewelry, household products. groceries, books, digital products and more. About 50% of the products are made in Russia.

The company is ranked 1st in the Forbes ranking of the 10 biggest sellers in the Russian Internet segment. For the past five years, Wildberries has been Russia’s largest online store in terms of online sales volume according to Data Insight, an analytics agency. Wildberries ranks among the ten most visited Russian websites according to SimilarWeb.

Forward-looking statements

This document contains or may contain forward-looking statements which may or may not prove to be correct. For example, statements regarding the rate of sales growth and / or expected store openings are forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause actual results to differ materially from what is expressed or implied by the statements. Any forward-looking statement is based on information available to Magnit on the date of the statement. All written or oral forward-looking statements attributable to Magnit are qualified by this cautionary statement. Magnit assumes no obligation to update or revise any forward-looking statement to reflect any change in circumstances.

[1] Based on the 2020 assessment by Data Insight

[2] From wild berries

IS IN: US55953Q2021
Category code: MSCU
LEI code: 2534009KKPTVL99W2Y12
OAM categories: 3.1. Additional regulated information to be disclosed under the law of a Member State
Sequence number: 129283
EQS News ID: 1256347

End of the announcement EQS News Service

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