PJSC Sberbank: Domestic or foreign – which cars do Russians prefer?



Sber subsidiary SberInsurance has learned that more than half of Russians (53%) have at least one car in their household, 22% of which are national cars and 78% are foreign cars, after polling residents of 37 Russian cities with a population of over 500,000.

Foreign cars are most common in Vladivostok and Khabarovsk, with almost all car owners in these cities preferring them (98% and 97% respectively). The foreign automobile industry is also the preferred choice of residents of Irkutsk and Moscow (91% each) and St. Petersburg (89%). Togliatti (50%), Ufa (36%), Naberezhnye Chelny (36%), Ulyanovsk (35%) and Penza (34%) have the most domestically produced vehicles.

Most households with cars reside in Moscow (68%), Ufa and St. Petersburg (67% each) and Tyumen and Krasnoyarsk (64% each). Residents of Grozny and Makhachkala (42% each), Kemerovo and Novokuznetsk (45% each) and Sevastopol (39%) use the car the least.

At the same time, 41% of Russian families have one car and 13% have two or more. Most of these families live in Moscow (23%), Krasnoyarsk (20%), Tyumen (19%), Vladivostok, Tomsk, Omsk and Rostov-on-Don (17% each).

The top five foreign cars in the opinion of car owners include Toyota, which is represented in the fleet of 9% of drivers in Russia on average, Kia, Renault and Nissan (6% each) and Ford (5%). In the Far East and Siberia, car owners generally prefer the Japanese brands Toyota, Honda and Nissan. Toyota is well in the lead: the brand is particularly popular with motorists in Khabarovsk (26%), Vladivostok (25%) and Irkutsk (20%).

The most popular cars in Moscow are those from Kia (8%), Ford (7%), Toyota and Mercedes (6% each), Renault, Nissan and Hyundai (5% each). In St. Petersburg, the favorites are much the same: Kia (7%), Ford (8%), Renault (6%), Toyota, Nissan and Mercedes (5% each).

Besides Renault and Ford in the top five, the list of Russian favorite foreign auto brands also includes Chevrolet, Mercedes, BMW, Volkswagen, Skoda, Audi and Opel. These brands are represented on average at 2-4% depending on the region, with the exception of Makhachkala, where Mercedes is preferred by 11% of motorists and BMW by 7%. Suzuki, Lexus, Volvo, Peugeot and Mitsubishi are less popular among Russians, at 1-2% each.

As for domestic brands, 19% of Russian cars are made by LADA and AvtoVAZ. They are most often found on the roads of Togliatti (37%), Saratov (24%), Orenburg (23%), Samara, Naberezhnye Chelny, Penza, Ulyanovsk, Volgograd and Kirov (22% each), and Izhevsk and Makhachkala (21% each). The UAZ is less common, preferred by 3% of Russian motorists on average. The residents of Ulyanovsk and Irkutsk are the exception, where UAZ cars are driven by 8% and 5% of car owners, respectively.

The average car owned by a resident of a large Russian city is 6.3 years old. Drivers from Kazan (4.9 years), Izhevsk (5.1), Samara (5.3), St. Petersburg (5.4) and Moscow (5.5) drive the most recent cars, while the oldest cars belong to residents of Novosibirsk (7.8), Khabarovsk (7.5), Vladivostok (7.4) and Barnaul and Novokuznetsk (7.3 each).

The average engine power of a car owned by a Russian resident is 127 hp, but people between the ages of 30 and 50 prefer their car to have about 133 hp. The most powerful cars are found in Vladivostok, where the average engine power is 157 hp, in Moscow, Rostov-on-Don and Khabarovsk (149 hp each) and in Irkutsk (146 hp). The people of Togliatti (102 hp), Naberezhnye Chelny and Ufa (110 hp), Penza (115 hp) and Izhevsk (116 hp) prefer their cars to have less power.

Denis Kuzmin, Director of Protection Products and Services, Sberbank:

“The study showed that high-income households aged 30 to 50 whose members have college degrees have more than one car with better features. These people tend to be very active, their liking. time and don’t want to waste it Extensive formal procedures SberInsurance recently launched its own MTPL insurance with excellent service and reliability, which means the company will help resolve traffic accident issues quickly. cars may also be interested in a CNC policy with a 30% discount for drivers with no loss under their previous policy. ”


Sberbank of Russia published this content on 25 November 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on November 25, 2021 12:29:02 PM UTC.



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